About us

KOTRYNA GROUP is a family business that over 30 years has grown into one of the largest distribution and trade network of children’s products in the Baltic Region.

KOTRYNA GROUP operates as an omnichannel company with 48 retail stores, located in Lithuania, Latvia and Estonia. Aside from this, the Group runs 9 ecommerce platforms across Baltics

The company manages well-known retail networks such as: BABYCITY & TOYCITY, TOY`S PLANET, JUKU and KIDZONE, which offer both physical stores as well as web shops. These companies offer a wide range of children’s products, including apparel, toys, nursery goods, strollers and more. Combined we sell over 150.000 products.

On top of this, KOTRYNA GROUP is one of the major distributors of children’s goods in the Baltic States, supplying to retailers such brands as NEXT, LASSIE, PAW PATROL, BATMAN, STOKKE and BABYBJORN. Our professional and experienced team, our popular brands and our strong customer service form the secret to our company’s success.

Years working

Employees

Turnover €

0 M

NPS

0 /10

Vision

We help parents and families develop their children’s personalities, while exploring life together in a fun way

Mission

We help to bring up happy children

Values

Share your best

Share experiences that last

Every day we strive to deliver our best work yet.For us, teamwork means: unity, friendship, respect and the sharing of knowledge and experiences. When communicating with the customers, we are always helpful and polite whilst offering tailored advise. Our relationship with our partners is based on mutual understanding and trust.

Care

We take care of the environment, our customers, colleagues and ourselves

We care that our customers have the best experience when shopping with us.We care for our employees, meaning that we offer an environment optimal for self-expression, professional development and great teamwork. We care about respecting one another. We care to take responsibility for the results we deliver. We care for our partners’ business through communication and collaboration.

Make it simple

We strive for simplicity in communication, processes and partnerships

For us, the customer’s experience with KOTRYNA GROUP should always be comfortable. In our work, we know that simplicity is essential. We work to make complex business processes easier to manage. We make sure to communicate with our partners in an efficient, understandable and straightforward manner.

Smile

Life with a smile is better and healthier for everyone

We acknowledge and celebrate success. When meeting the customer, colleague or partner we smile. We start every day with a smile. For us, it is the overall work and our results that make us smile.

History

1992

JSC "Kotryna" was established and opened first shop

1994

Opened "Mažylio pasaulis" store

1998

"Kotryna" brand relaunch

2002

First outlet "Cipollino" in "Akropolis" trade centre

Expansion to Latvia

2005

"Vaikų miestas" store opened

2007

Expansion to Estonia

2010

"Vaikų miestas" rebranded to "BabyCity & ToyCity"

2011

"Žaislų planeta" & "Juku" aquisition by "Kotryna"

2012

"Žaislų planeta" rebranded to "Toy`s Planet"

New "KidZone" stores opened in Lithuania and Latvia

2015

E-commerce babycity.lt & jukukeskus.ee launch

2016

E-commerce babycity.lv launch

2017

E-commerce babycity.ee launch

2018

"Kotryna" became "Kotryna Group"

2020

E-commerce zaisluplaneta.lt & kidzone.fi launch

2021

E-commerce toysplant.lv, kidzone.lt, kidzone.lv, kidzone.ee launch